Benefits of Conducting a Telephone Survey

What are three benefits of conducting a telephone survey? (Check all that apply.)

A. Wider reach

B. Faster data collection

C. Real-time interaction

Final Answer:

Three benefits of conducting a telephone survey include wider reach, faster data collection, and real-time interaction.

Three benefits of conducting a telephone survey include:

• Wider Reach: Conducting a telephone survey allows researchers to reach a larger and more diverse population compared to other survey methods. This is because most people have access to telephones, even if they don't have internet access or other means of communication. Telephone surveys also have the advantage of reaching people who may not be active online or who may not have access to a computer.
• Faster Data Collection: Telephone surveys generally allow for quicker data collection compared to other methods, such as mailing surveys or conducting in-person interviews. Once the survey questions are prepared, surveyors can quickly make calls and collect responses from participants. This rapid data collection process is particularly useful when time is of the essence, such as in situations where timely feedback is necessary.
• Real-time Interaction: Conducting telephone surveys allows for real-time interaction between the surveyor and the participant. This enables the surveyor to clarify questions, provide additional information, or ask follow-up questions based on the participant's responses. Real-time interaction enhances the quality of data collected and reduces misunderstandings or errors in responses.