The Purpose of Advertisement: Why Hawaii is the Best Vacation Spot

The Purpose of Advertisement

Persuade: The purpose of an advertisement describing why Hawaii is the best vacation spot is primarily to persuade the audience. The advertisement aims to influence the beliefs, behaviors, or attitudes of the audience by making them view Hawaii as the ideal place for a vacation. The goal is for the audience to decide to choose Hawaii as their next travel destination.

Inform: Although the advertisement may also inform, its main objective is persuasion. By providing information about the attractions, activities, and beauty of Hawaii, the advertisement educates the audience on why Hawaii is worth visiting. This information serves to support the persuasive message of choosing Hawaii as a vacation spot.

Entertain: In addition to persuasion and information, advertisements may incorporate elements of entertainment to captivate the audience's attention. By creating engaging and visually appealing content, the advertisement can leave a lasting impression on viewers and make them more receptive to the message promoting Hawaii as a top vacation destination.

Comparison to Roosevelt's Pearl Harbor Speech

President Franklin D. Roosevelt's Pearl Harbor speech serves as an example of how communication can have multiple purposes, such as informing and persuading. While the speech aimed to report the events at Pearl Harbor and inform the nation about the attack, it also had a persuasive element. Roosevelt sought to stir emotions and rally support for declaring war on Japan, demonstrating how different forms of communication can have overlapping objectives.