Using Last-Click Attribution But Want to See First-Click Attribution Insights

What report can you use to find insights on how first-click attribution would value channels and campaigns?

Conversion paths

Funnel exploration

Segment overlap

Model comparison

The report that can be used to find this insight is a model comparison. The correct option is c.

What is a model comparison?

The many conventional statistical tests that are frequently taught to students of the social sciences (and others), according to Judd et al. (2008), can all be seen as statistical comparisons of two different models of the data. They view statistical inference testing as a "model comparison" process within the context of the least-squares criteria. The resulting unified framework offers researchers a great deal of flexibility in terms of altering their statistical tests to concentrate on the specific research issues they wish to address.

Therefore, the correct option is c, Model comparison.