Observe the creative below used by zee5 in a recent campaign and identify the objective of this campaign

Introduction

ZEE5, a popular streaming platform, recently launched a campaign with a creative that hints at a specific objective. By analyzing the creative elements, we can determine the primary goal of this marketing effort.

Identification of the Objective

Video Views: The creative used in the campaign focuses on attracting viewers to watch video content. It includes attention-grabbing visuals, engaging storytelling, and a clear call to action to view the video. These elements suggest that the main objective is to increase video views.

Comparison with Other Objectives

While conversion, lead generation, and app installs are also important marketing goals, the visual and messaging cues of the creative point towards maximizing the number of people watching the video content. This indicates that the primary objective of the campaign is to drive video views.

Conclusion

In conclusion, the creative used by ZEE5 in their recent campaign is most likely aimed at increasing video views. By analyzing the visual and messaging components of the creative, we can understand the overarching objective of the marketing effort.