Considering marketing promotions, you have seen, select one of the last major purchases you made for a large household item. Describe it and where you made the purchase (kitchen or bedroom furniture, television, or other electronics, etc.).
The last major purchase I made was a television from an electronics store.
Product Life Cycle Analysis
In the product life cycle as presented in Figure 14.3 of the text, the television purchase is likely in the growth or maturity stage. The growth stage is characterized by increasing sales and market acceptance, while the maturity stage represents stable sales and market saturation. As a consumer, I believe I was part of the company's original target market as the television was marketed towards consumers seeking high-quality entertainment and advanced features.
Innovative Marketing Activities
To speed up my decision to purchase, the marketer used innovative activities such as leveraging online reviews, demonstrating the TV's features, and offering limited-time promotions. These strategies helped create a sense of urgency and emphasized the benefits of the product.
Pushing Towards the Introduction Stage
If the marketer wanted to push me towards the introduction stage to make the purchase, they could have provided exclusive access to the product before its official launch, offered special discounts or incentives for early adopters, and conducted targeted advertising campaigns to generate excitement and curiosity among consumers.