Sanicare Launches New Toothpaste "Tidy": Which Executional Style of Advertising Are They Using?

Sanicare, a manufacturer of hygiene and personal care products, has recently launched a new toothpaste called "Tidy." The advertisements for this new product claim that it is more effective in maintaining oral hygiene than other brands. In order to effectively communicate this message to consumers, Sanicare has chosen to use the scientific executional style of advertising.

The scientific executional style of advertising focuses on providing valid research information to support the claims being made about the product. This type of advertising is based on facts and relies on proper planning and serious consideration before presenting the information to the audience. By using the scientific executional style, Sanicare aims to build credibility and trust with consumers by backing up their claims with scientific evidence.

Overall, the use of the scientific executional style of advertising by Sanicare for their new toothpaste "Tidy" demonstrates their commitment to providing reliable and effective products for maintaining oral hygiene.