Marketing Objectives for Google Display Ads Campaign
Why would Colin choose "Build awareness" as his marketing objective?
a) He wants to engage with users who intend to purchase his products and are actively researching them.
b) He wants to leverage Google's automation technology to drive direct sales of his products.
c) He wants to generate dynamic ads to reach specific audiences.
d) He wants to get his Display Ads in front of as many people as possible.
Answer:
d) He wants to get his Display Ads in front of as many people as possible.
Colin would choose the "Build awareness" marketing objective as it is aimed at reaching as many people as possible and increasing brand visibility. This objective is suited for Colin's goal of engaging with users who are actively researching his products and intend to purchase them. By focusing on awareness, he can generate interest and capture the attention of his target audience.
Build awareness marketing objective is primarily aimed at reaching out to as many audiences as possible within a short space of time by turning strangers into visitors. This objective is crucial for increasing brand visibility and capturing the attention of potential customers.
Other marketing objectives for Google Display Ads campaigns include driving direct sales through Google's automation technology, generating dynamic ads to reach specific audiences, and engaging with users who are actively researching products. However, in Colin's case, the "Build awareness" objective aligns with his strategy to reach a wider audience and increase brand recognition.