Machine Learning in Marketing: How It Helps Reduce Time and Boost Campaign Performance

How does machine learning help reduce the time spent on Sally's app campaign optimization?

Machine learning helps reduce the time Sally spends on her app campaign optimization in two main ways:

Firstly, machine learning allows Sally to combine multiple assets to create relevant advertisements for the right audience. By analyzing various signals, machine learning can identify the appropriate target audience for her ads, thereby saving her time spent on manual optimization.

Secondly, with the help of machine learning, Sally's app campaign can effectively target users with the most appropriate ads. This targeted approach ensures that her ads reach the right audience, leading to better campaign performance and ultimately reducing the time she needs to spend on optimizing her campaigns.