Google Ads Core Principles: Relevance, Control, and Results

Upon which other principles was Google Ads built?

A) Posted by admin

B) Options and tracking

C) Profit and privacy

D) Credits and context

E) Control and results

Answer: E) Control and Results

Explanation:

The other two principles of Google Ads are explained below:

Control:

Google Ads provides businesses with the ability to control the scale of their advertising efforts and adjust the budget they allocate to campaigns. This level of control can be configured in the settings of Google Ads, allowing businesses to tailor their campaigns to suit their available budget.

Results:

Linked closely to control, Google Ads ensures that businesses only pay for the services they actually use. For instance, with pay-per-click advertising, businesses are charged only when users click on their ads. Similarly, with pay-per-call ads, businesses are charged only when calls are directly attributed to Google Ads. This focus on results ensures that businesses get measurable returns on their advertising investments.