Direct Channel of Distribution: A Path to Direct Success

What is an example of a direct channel of distribution?

When an individual attempts to sell their handcrafted jewelry at an art fair, this is an example of a(n) _____ channel of distribution.

• indirect
• direct
• trade
• retail

Answer:

When an individual attempts to sell their handcrafted jewelry at an art fair, this is an example of a(n) direct channel of distribution.

In the field of business, a process or channel through which the products are directly handed over to the buyers is referred to as a direct channel of distribution.

Direct channel of distribution takes lesser time for the product to reach the customer and there are no intervening partners in such a process.

In the case above, an individual sells his handcrafted jewelry directly to customers at an art fair. There are no in-between channels between the producer and the consumer in this case. Hence, this is an example of a direct channel of distribution.